Insights

In the manufacturing business, the difficulties of e-commerce can be a daily struggle. Legacy platforms often need to be revised, leading organizations to believe that transitioning to an enterprise-ready platform requires many months, if not years, and a significant financial investment. However, a transformative solution is here – our new B2B Accelerator program. Together with… <a class="more-link" href="https://digital.teamwass.com/b2b-accelerator-transform-your-manufacturing-e-commerce-in-just-90-days/">Continue reading <span class="screen-reader-text">B2B Accelerator: Transform Your Manufacturing E-Commerce in Just 90 Days</span></a>

Choosing the right eCommerce platform is critical for the success of your B2B business. With so many options available, it can be overwhelming to make a decision. Two popular SaaS platforms that stand apart from the rest are BigCommerce and Shopify. Let’s compare the key features and advantages of both platforms to help you make… <a class="more-link" href="https://digital.teamwass.com/bigcommerce-vs-shopify-choosing-the-right-ecommerce-platform-for-your-b2b-business/">Continue reading <span class="screen-reader-text">BigCommerce vs Shopify: Choosing the Right Ecommerce Platform for Your B2B Business</span></a>

Manufacturers gearing up to create or improve their e-commerce have a lot of features to consider given the wide range of different company customer types. Researching the platforms is dizzying – there are endless possibilities. It’s tempting to do detailed feature comparison prior to getting started. Oftentimes merchants are tempted to pick a platform before… <a class="more-link" href="https://digital.teamwass.com/5-essential-e-commerce-features-priorities-for-manufacturers/">Continue reading <span class="screen-reader-text">5 Essential E-Commerce Features / Priorities for Manufacturers</span></a>

BigCommerce B2B Edition is a SaaS e-commerce platform that can support B2B businesses that aspire to empower their customers with robust, self-service ordering. Only 4 years ago, many B2B merchants looking to build out e-commerce on their site felt that SaaS was not an option. The robust requirements needed limited their e-commerce platform choices to… <a class="more-link" href="https://digital.teamwass.com/the-ultimate-concise-guide-to-bigcommerce-b2b-edition/">Continue reading <span class="screen-reader-text">The Ultimate, Concise Guide to BigCommerce B2B Edition</span></a>

It’s true. Manufacturers and Distributors are among the slowest sectors to adopt e-commerce and any related digital transformation initiatives. But this is understandable given that many manufacturers can build large businesses with just a few key buyers (like the government or an end-of-line manufacturer like auto). And once that business is built, it can be… <a class="more-link" href="https://digital.teamwass.com/why-manufacturers-and-distributors-can-adopt-minimal-risk-b2b-e-commerce-with-saas-platforms-like-bigcommerce/">Continue reading <span class="screen-reader-text">Why Manufacturers and Distributors can Adopt Minimal Risk B2B E-Commerce with SaaS Platforms like BigCommerce</span></a>

We went coast-to-coast last week with a number of our colleagues from BigCommerce and Bloomreach attending eTail East in Boston and Bloomreach’s Edge Summit in Napa. It was quite a contrast of learning about current e-commerce problems and solutions at eTail versus thinking about the future and AI’s impact on e-commerce at the Edge Summit.… <a class="more-link" href="https://digital.teamwass.com/etail-east-bloomreachs-edge-summit-our-top-takeaways/">Continue reading <span class="screen-reader-text">eTail East & Bloomreach’s Edge Summit: Our Top Takeaways</span></a>

E-commerce merchants are balancing a number of issues with respect to their platform decisions as they look to the future. In the next year, many 3 and 4 year platform contracts will expire so there are many e-commerce merchants across different industries that will be looking to replatform in the next year. Keep in mind… <a class="more-link" href="https://digital.teamwass.com/e-commerce-platform-selection-2023-what-are-merchants-thinking/">Continue reading <span class="screen-reader-text">E-Commerce Platform Selection 2023: What are Merchants Thinking?</span></a>

It’s a rainy Sunday, midsummer, and what’s a homeowner that does their own handyman work to do? Catch up on house maintenance and landscaping. It’s the post-pandemic era which means I haven’t been able to find a contractor to service our HVAC equipment in a year, so I really need to change filters in the… <a class="more-link" href="https://digital.teamwass.com/how-an-e-commerce-experience-switched-me-from-home-depot-to-lowes/">Continue reading <span class="screen-reader-text">How an E-Commerce Experience Switched Me From Home Depot to Lowe’s</span></a>

Wasserman DD&T (formerly Accorin) had a crew (Ryan Ethridge, Director of Business Development, and Graham Lubie, VP of Strategy) in Austin this week for some tasty brisket, margaritas, observation of bats under the bridges, and of course the annual BigCommerce Partner Summit! BigCommerce has been aggressively expanding their roadmap and executing against it over the… <a class="more-link" href="https://digital.teamwass.com/bigcommerce-partner-summit-recap/">Continue reading <span class="screen-reader-text">BigCommerce Partner Summit Recap</span></a>

The first half of 2023 is over. Based on the Department of Commerce data, the e-commerce world has not been kind to merchants who aren’t prioritizing optimizing the customer experience. E-commerce is becoming increasingly competitive, margins are tight, and supply chains still have their hiccups with global political uncertainty, even in year two of the… <a class="more-link" href="https://digital.teamwass.com/capitalizing-on-e-commerce-in-the-2nd-half-of-2023/">Continue reading <span class="screen-reader-text">Capitalizing on E-Commerce in the 2nd Half of 2023</span></a>

2023 has been a year of transition for many e-commerce merchants and brands with significant e-commerce operations. Post-pandemic demand softening, recessionary climate, inflation, and future uncertainty have made the e-commerce operational climate challenging compared to the previous 4 years. If your e-commerce sales are flat, here are 5 steps you can take now to increase… <a class="more-link" href="https://digital.teamwass.com/5-tactics-to-boost-e-commerce-sales-now-in-a-sluggish-economy/">Continue reading <span class="screen-reader-text">5 Tactics to Boost E-Commerce Sales Now in a Sluggish Economy</span></a>

We’re now entering the 3rd year that the B2B edition has been available to BigCommerce enterprise level merchants. If you’re a B2B merchant OR if you are a B2C merchant looking for a unified e-commerce solution, then chances are BigCommerce is in your consideration set. BigCommerce is working hard to be the mainstay offering of… <a class="more-link" href="https://digital.teamwass.com/evaluating-bigcommerce-for-mid-market-b2b/">Continue reading <span class="screen-reader-text">Evaluating BigCommerce for Mid Market B2B</span></a>

The pandemic is over. E-commerce demand is stabilizing and merchants are looking for ways to streamline, improve efficiency, cut costs and increase revenue. One way merchants can achieve these goals is by outsourcing e-commerce operations including maintenance, support, and evolution of all key e-commerce technologies (platforms, integrations and martech). What are the key considerations for… <a class="more-link" href="https://digital.teamwass.com/the-time-to-outsource-your-e-commerce-operations-is-now/">Continue reading <span class="screen-reader-text">The Time to Outsource Your E-Commerce Operations is Now</span></a>

A Simple 3 Step Framework Properties, Brands, E-Commerce merchants, even B2B operators (manufacturers, distributors) know they need to manage customer data from a variety of sources in order to control and optimize a customer journey to the advantage of both the seller and the buyer. But many marketers within these organizations are still operating in… <a class="more-link" href="https://digital.teamwass.com/omnichannel-customer-journey-management-101/">Continue reading <span class="screen-reader-text">Omnichannel Customer Journey Management 101</span></a>

When it comes to CDPs (Customer Data Platforms) there’s a lot of confusion and fragmented information out there about which one to use and the use cases that they support. We’re settling on 3-4 options for all of our clients, as we did with e-commerce platforms. We are comfortable with this approach because it affords… <a class="more-link" href="https://digital.teamwass.com/cdp-review-why-were-partnering-with-bloomreach/">Continue reading <span class="screen-reader-text">CDP Review: Why We’re Partnering with Bloomreach</span></a>

March Madness, Las Vegas Conference Style! 9 days in Vegas. 2 trade shows. 2 live music shows with 5 awesome artists. So many great parties and gatherings with talented marketers, product managers, new business leaders and friends that work in digital marketing and e-commerce. It was all a blur but here’s a recap of observations… <a class="more-link" href="https://digital.teamwass.com/recapping-adobe-summit-and-shoptalk/">Continue reading <span class="screen-reader-text">Recapping Adobe Summit & ShopTalk</span></a>

So here we are back in person. Finally. For the first time since 2019 when we sponsored and showcased our new B2B module for Magento at Magento Imagine we are off to Vegas again but it’s now #adobesummit23. Why are we excited about this conference and about this trip? Beyond catching up with clients, friends… <a class="more-link" href="https://digital.teamwass.com/adobe-summit-2023-4-reasons-to-be-excited/">Continue reading <span class="screen-reader-text">Adobe Summit 2023: 4 Reasons To Be Excited</span></a>

If you’re already an e-commerce merchant running on BigCommerce and you’re contemplating changes to your user experience, you are likely considering: a complete redesign tactical enhancements or even replatforming. Perhaps your business is in the position of adapting to post-pandemic market changes, omnichannel forces like the opening of a new physical location, or you are… <a class="more-link" href="https://digital.teamwass.com/bigcommerce-lift-shift-redesign-approach/">Continue reading <span class="screen-reader-text">A BigCommerce Lift & Shift Redesign Approach</span></a>