At the end of this month (April 28-30) B2B merchants and vendors will gather at the Marriott / Downtown Chicago to discuss B2B business and eCommerce topics and trends with AI at the forefront. Wasserman Digital is proud to be a lead sponsor this year; our own Graham Lubie will be speaking and leading the… <a class="more-link" href="https://digital.teamwass.com/5-reasons-not-to-miss-b2b-online/">Continue reading <span class="screen-reader-text">5 Reasons Not to Miss B2B Online</span></a>

As we approach 2025, the B2B eCommerce landscape will undergo a significant transformation. At Wasserman Digital, we’ve done some research, chatted with B2B partners, and attended plenty of conferences to see what’s to come in the next year. We’re excited to share our top ten predictions for the changes that will reshape the digital marketplace.… <a class="more-link" href="https://digital.teamwass.com/top-10-b2b-ecommerce-predictions-for-2025-navigating-the-digital-revolution/">Continue reading <span class="screen-reader-text">Top 10 B2B eCommerce Predictions for 2025: Navigating the Digital Revolution</span></a>

The holiday season presents a significant opportunity for B2B e-commerce businesses to boost revenue and acquire new customers. As online shopping continues to grow during Black Friday and Holiday sales, companies must ensure their digital platforms are fully optimized to handle increased traffic and deliver exceptional user experiences. Let’s explore essential strategies for preparing your… <a class="more-link" href="https://digital.teamwass.com/maximizing-b2b-e-commerce-success-holiday-site-preparation-strategies/">Continue reading <span class="screen-reader-text">Maximizing B2B E-Commerce Success: Holiday Site Preparation Strategies</span></a>

B2B companies face unique challenges when it comes to engaging their customers. The landscape is competitive, and standing out requires more than just a flashy website or a well-designed product catalog. It demands a thoughtful, strategic approach to content creation and distribution. There is art and finesse in defining and creating a content strategy that… <a class="more-link" href="https://digital.teamwass.com/defining-creating-a-content-strategy-that-engages-your-b2b-customers/">Continue reading <span class="screen-reader-text">Defining & Creating a Content Strategy That Engages Your B2B Customers</span></a>

Wasserman Digital is a Certified BigCommerce Omni-channel Partner and we understand the importance of managing the eCommerce and Retail (in-person) channels together. This is the first in a series of articles that seek to assist merchants with their omni-channel growth. What is Feedonomics? Feedonomics is a powerful product feed management platform designed to optimize eCommerce… <a class="more-link" href="https://digital.teamwass.com/transforming-ecommerce-strategies-with-feedonomics-a-pioneer-for-digital-businesses/">Continue reading <span class="screen-reader-text">Transforming eCommerce Strategies with Feedonomics: A Pioneer for Digital Businesses</span></a>

With businesses seeking innovative solutions to stay competitive in the digital marketplace, one technology stands out as a potential game-changer for B2B online retailers in 2025: Catalyst. This powerful tool, developed by BigCommerce, is poised to revolutionize the way B2B businesses create and manage their online storefronts. In this article, we’ll explore why Catalyst is… <a class="more-link" href="https://digital.teamwass.com/catalyst-bigcommerces-b2b-game-changer-for-2025-and-beyond/">Continue reading <span class="screen-reader-text">Catalyst: BigCommerce’s B2B Game-Changer for 2025 and Beyond</span></a>

B2B eCommerce has become a cornerstone of modern business operations – especially for manufacturers and distributors of all shapes, sizes and industries. As companies strive to streamline their processes and expand their reach, choosing an eCommerce platform can make or break their online success. Two prominent players in this arena, Shopify and BigCommerce, have emerged… <a class="more-link" href="https://digital.teamwass.com/shopify-b2b-vs-bigcommerce-b2b-comparing-them-today/">Continue reading <span class="screen-reader-text">Shopify B2B vs BigCommerce B2B: Comparing them Today…</span></a>

Putting Personalization into Action Following our Personalized B2B Buying Journeys – Part I article where you learned innovative strategies manufacturers can employ to personalize buying experiences – in Part II we’ll dive into some more concrete examples of how these practices can be implemented. There is a bit of art mixed in with the science… <a class="more-link" href="https://digital.teamwass.com/personalized-b2b-buying-journeys-part-ii/">Continue reading <span class="screen-reader-text">Personalized B2B Buying Journeys – Part II</span></a>

Data-Driven Strategies for Manufacturers The B2B landscape is undergoing a seismic shift. As digital transformation accelerates, manufacturers are finding themselves at a crossroads. The traditional one-size-fits-all approach to customer engagement is rapidly becoming obsolete. Today’s B2B buyers, influenced by their B2C experiences, are demanding more. They’re looking for personalized, seamless, and efficient buying journeys that… <a class="more-link" href="https://digital.teamwass.com/personalized-b2b-buying-journeys-part-i/">Continue reading <span class="screen-reader-text">Personalized B2B Buying Journeys – Part I</span></a>

Boston is an awesome place to visit in August. The weather is warm (but not too hot), the city has so much history to see, and the things to do to fill your time are endless. As a 30+ year Bostonian, I love sharing my city with those who visit. I worked on my first… <a class="more-link" href="https://digital.teamwass.com/an-etailers-guide-to-boston/">Continue reading <span class="screen-reader-text">An eTail’ers Guide to Boston</span></a>