We align the right solutions with the right partners.
With something as complex as e-commerce, one size won’t ever fit all. We break free from the mold, delivering solutions tailored for you.
Forget the standard approach — we choose the strategy, platform, methodology and mix of technologies that’s right for your business, not the one that feels comfortable for us.
Featured partners
Shopify Plus
ShopifyPlus provides e-commerce merchants with the features and infrastructure to grow from startup to enterprise while providing the front experience and ease-of-use Shopify has been known for as the leading SaaS e-commerce platform. Wasserman Digital has been a Shopify partner for years. We have deep experience designing, developing and integrating Shopify sites for a wide range of merchants including enterprise retailers with custom requirements and ERP integrations. As a new ShopifyPlus partner, Wasserman Digital intends to use its deep experience in B2B to assist B2B merchants and wholesalers that want to be on Shopify with their e-commerce solution development needs.
Our Shopify merchant clients include omnichannel retailers like Tappers (jewelry) and global CPG brands like Mustela.
- Mustela, a global manufacturer of consumer skin care products owned by Expanscience, needed to satisfy the requirements of numerous global business markets across North America and Europe with new e-commerce stores. We worked with them to design a common UX theme while configuring separate storefronts that would fit the unique needs of each market.
- Wass Digital developed a new Shopify-powered e-commerce site and ERP integration for Tapper’s Jewelry, a leading regional retailer of fine jewelry, watches and related accessories. Wass Digital provides ongoing evolutionary services and support and integrations of customer brand storefront including one for Rolex.
- Women’s incontinence products brand Attn:grace worked with us to design and build out a custom design theme and e-commerce experience that establishes both their mission as well as their marketplace.
BigCommerce
BigCommerce is a leading SaaS e-commerce platform that is very popular with B2C merchants and brands but also growing with manufacturers and distributors with its “B2B Edition.”
WIth its Open API architecture It has tremendous flexibility that allows for great looking sites and experiences using its numerous themes and add-on applications. BigCommerce scales nicely for SaaS; we have helped a number of Enterprise e-commerce merchants reduce code burden / overhead and complexity by moving onto it – including merchants with complex integrations into ERPs and other business systems . We have been a Certified BigCommerce Partner since 2019.
In April of 2024 BigCommerce announced a number of product enhancements with its “Next Big Thing” release including over 100+ new features, integrations and partner innovations. The focus of these new features is in three areas: global business and localization, composable commerce and high performance architecture, and B2B e-commerce.
- Check Out our B2B Accelerator on BigCommerce B2B Edition! Specifically designed for manufacturers, distributors and wholesalers that want to get a new B2B e-commerce site live in 90 days!
- We helped Kaiser Willys move to BigCommerce supporting the company’s goal of continuously improving their customer experience with seamless access to decision-supporting content and expert advice.
- Stave Puzzles’ recent redesign of their site on BigCommerce supports a consumer buying process that feels “custom” – and it should as the “Rolls Royce” of Puzzle manufacturers is a global leader in this recreational product category.
- JG Finneran – A leading manufacturer and distributor of scientific and laboratory equipment, this merchant leveraged our B2B Accelerator program to get their new BigCommerce website ready to launch in 90 days!
Adobe Commerce
Adobe Commerce (formerly Magento) fits the needs of many of our more sophisticated e-commerce clients, especially those with multiple brands requiring high levels of customization.
We have been a Certified Magento Solution Partner since 2016 during which we have delivered over 60 Adobe Commerce / Magento sites and built many custom extensions.
Our team has a combined 40+ certifications in this technology and has authored a number of Adobe / Magento extensions that our clients use every day in their business.
- We worked with Maria Tash to provide a complete omni-channel experience with a virtual try-on studio both online and in-store
- Toast wanted a unique headless eCommerce architecture, provided by Adobe Commerce
- Scripco wanted a B2B solution, with Adobe, we were able to design and execute a self-service eCommerce model.
Big commerce offers
Launch Your New B2B
E-Commerce in 90 Days...
What is it?
With B2B Accelerator, you’ll be up and selling in 90 days or less with a new, state-of-the-art SaaS e-commerce solution. This customizable platform reduces risk and uncertainty, and minimizes total e-commerce ownership costs up to 30%.
Featured Projects
Bigcommerce
JG Finneran
Wass Digital switched JG Finneran’s eCommerce platform to BigCommerce in 90 days through our B2B Accelerator program.
Shopify Plus
Mustela
You can learn more about the Mustela project in our Work section. Or, check out the Mustela family of international sites on Shopify: MustelaUSA | Mustela International
B2B Accelerator: Transform Your Manufacturing E-Commerce in Just 90 Days
In the manufacturing business, the difficulties of e-commerce can be a daily struggle. Legacy platforms often need to be revised, leading organizations to believe that transitioning to an enterprise-ready platform requires many months, if not years, and a significant financial investment. However, a transformative solution is here – our new B2B Accelerator program.
Together with BigCommerce, in 90 days we address the largest obstacles encountered by manufacturers. With our B2B Accelerator, you can streamline and expedite the transition from an inefficient,
BigCommerce vs Shopify: Choosing the Right Ecommerce Platform for Your B2B Business
Choosing the right eCommerce platform is critical for the success of your B2B business. With so many options available, it can be overwhelming to make a decision. Two popular SaaS platforms that stand apart from the rest are BigCommerce and Shopify. Let’s compare the key features and advantages of both platforms to help you make an informed choice.
Understanding the Differences
BigCommerce: A Robust Enterprise Ecommerce Solution
BigCommerce sets itself apart with its Open SaaS approach,
The Ultimate, Concise Guide to BigCommerce B2B Edition
BigCommerce B2B Edition is a SaaS e-commerce platform that can support B2B businesses that aspire to empower their customers with robust, self-service ordering. Only 4 years ago, many B2B merchants looking to build out e-commerce on their site felt that SaaS was not an option. The robust requirements needed limited their e-commerce platform choices to Magento, Hybris and a few others. Today, we feel that BigCommerce is truly ready for the B2B Enterprise while still remaining scalable enough to be a viable solution for small and mid market B2B merchants as well.
Recapping Adobe Summit & ShopTalk
March Madness, Las Vegas Conference Style!
9 days in Vegas. 2 trade shows. 2 live music shows with 5 awesome artists. So many great parties and gatherings with talented marketers, product managers, new business leaders and friends that work in digital marketing and e-commerce. It was all a blur but here’s a recap of observations and fun events (with some pics!) the sales and marketing team at Wasserman Digital Design & Technology experienced from March 19-28.
Adobe Summit 2023: 4 Reasons To Be Excited
So here we are back in person. Finally. For the first time since 2019 when we sponsored and showcased our new B2B module for Magento at Magento Imagine we are off to Vegas again but it’s now #adobesummit23. Why are we excited about this conference and about this trip? Beyond catching up with clients, friends and colleagues and partying in person, there are a number of reasons we are excited to see where Adobe is going to take this conference and their ever-growing product suite,
Adobe Commerce (Magento) 2.4.4 Upgrade
Magento 2.4.4 is a very important upgrade with a number of functional enhancements as well as fine tuning of the code base targeting overall performance. Based on testing we’ve completed so far we believe Adobe has achieved their goal of helping their e-commerce merchants to “Future Proof” their business with higher performance and better security. This is a large upgrade; there are some important structural changes to the code base, including new features that are delivered “through independent modular services rather than through core code updates”,
BigCommerce B2B Edition or Shopify Plus, which is right for you?
The choice between BigCommerce Edition and Shopify Plus is vital for B2B businesses looking to set up or expand their e-commerce operations. With two leading solutions catering to the needs of B2B merchants, it can be difficult to determine which platform is the best fit for your business.
This article compares BigCommerce B2B Edition and Shopify Plus, analyzing the pros and cons of each solution for B2B sellers. Key factors such as features,
E-Commerce Platform Selection 2023: What are Merchants Thinking?
E-commerce merchants are balancing a number of issues with respect to their platform decisions as they look to the future. In the next year, many 3 and 4 year platform contracts will expire so there are many e-commerce merchants across different industries that will be looking to replatform in the next year. Keep in mind that the average eCommerce replatform for a merchant doing at least a few million in revenue can take a minimum of 4 months and a maximum of up to a year depending upon their setup,
Evaluating Shopify’s B2B Announcement
Shopify recently announced that they’re rolling out B2B functionality on Shopify Plus, primarily as a unified e-commerce offering for retailers and merchants that are currently selling B2B (or at least that is the way it is positioned). Let’s dissect each part of the announcement and consider what this means for merchants who are planning to extend their existing Shopify commitments Vs. looking at more established players like Adobe Commerce (a PaaS offering) or BigCommerce (competitive SaaS with B2B integrated for a couple years now.)
The Major Components of Shopify’s B2B Offering
Company Profiles
“Give your B2B customers a unique buying experience with new company profiles.
KEY TECHNOLOGY PARTNERS
Our team has done the research so you don’t have to. We have a wide variety of technology partners to cover all your company’s needs.
Looking to partner?
If you’re interested in learning more about our partnerships or becoming a partner of Wass Digital, please fill out the form and we’ll reach out.