In case you missed our recent Webinar with partners Klevu and BigCommerce here’s a chance for you to watch it in its entirety! If you don’t have time to watch the full recording, we summarized the key points below: Focus: This webinar discusses the comprehensive overhaul of Kaiser Willys’ search functionality, aimed at improving customer… <a class="more-link" href="https://digital.teamwass.com/under-the-hood-with-kaiser-willys/">Continue reading <span class="screen-reader-text">Under the Hood with Kaiser Willy’s eCommerce Strategy</span></a>

For eCommerce sites with large catalogs, a powerful search function isn’t just a nice-to-have—it’s critical. Recently, our Vice President of Digital, Graham Lubie, joined a webinar with BigCommerce, Klevu, and Kaiser Willys to discuss the necessity of implementing effective search tools. [Here is a link to the Webinar]. With over 40% of Kaiser Willys’ buyers… <a class="more-link" href="https://digital.teamwass.com/why-search-is-critical-for-large-catalog-sites/">Continue reading <span class="screen-reader-text">Why Search is Critical for Large Catalog Sites</span></a>

eCommerce projects, and especially replatform projects, are typically complex and often difficult. When you take one on, you are bound to face challenges. Over the last decade, the Wasserman Digital team has done dozens of new eCommerce site implementation projects, eCommerce replatforming projects, and eCommerce “rescue” projects. Along the way we have developed a comprehensive… <a class="more-link" href="https://digital.teamwass.com/4-key-risks-to-avoid-when-replatforming-your-ecommerce-site/">Continue reading <span class="screen-reader-text">4 Key Risks to Avoid when Replatforming your eCommerce Site</span></a>

JG Finneran, a leading scientific consumable lab equipment manufacturer, found itself at a crossroads with its eCommerce platform. The company was using Magento for its online B2B website, but the platform’s complexity and maintenance costs were not aligned with their marketing and business goals. Recognizing the need for a more efficient and scalable solution, JG… <a class="more-link" href="https://digital.teamwass.com/jg-finneran-case-study/">Continue reading <span class="screen-reader-text">The Modern Manufacturer: JG Finneran’s Successful Migration from Magento to BigCommerce B2B Edition</span></a>

We’re now entering the 3rd year that the B2B edition has been available to BigCommerce enterprise level merchants. If you’re a B2B merchant OR if you are a B2C merchant looking for a unified e-commerce solution, then chances are BigCommerce is in your consideration set. BigCommerce is working hard to be the mainstay offering of… <a class="more-link" href="https://digital.teamwass.com/evaluating-bigcommerce-for-mid-market-b2b/">Continue reading <span class="screen-reader-text">Evaluating BigCommerce for Mid Market B2B</span></a>

The pandemic is over. E-commerce demand is stabilizing and merchants are looking for ways to streamline, improve efficiency, cut costs and increase revenue. One way merchants can achieve these goals is by outsourcing e-commerce operations including maintenance, support, and evolution of all key e-commerce technologies (platforms, integrations and martech). What are the key considerations for… <a class="more-link" href="https://digital.teamwass.com/the-time-to-outsource-your-e-commerce-operations-is-now/">Continue reading <span class="screen-reader-text">The Time to Outsource Your E-Commerce Operations is Now</span></a>

When it comes to CDPs (Customer Data Platforms) there’s a lot of confusion and fragmented information out there about which one to use and the use cases that they support. We’re settling on 3-4 options for all of our clients, as we did with e-commerce platforms. We are comfortable with this approach because it affords… <a class="more-link" href="https://digital.teamwass.com/cdp-review-why-were-partnering-with-bloomreach/">Continue reading <span class="screen-reader-text">CDP Review: Why We’re Partnering with Bloomreach</span></a>

Many businesses fail to fully utilize customer data for creating personalized omnichannel experiences. With the many challenges of e-commerce, it’s important to have a strategy for streamlining operations, and customer data is a valuable tool in achieving that goal. In this blog post, we’ll explore the benefits of a customer data-centric management approach and how… <a class="more-link" href="https://digital.teamwass.com/cdps-maximizing-customer-data-for-personalized-omnichannel-experiences/">Continue reading <span class="screen-reader-text">CDPs: Maximizing Customer Data for Personalized Omnichannel Experiences</span></a>