Insights

Establishing the Foundation As executives in manufacturing companies weigh the potential benefits of integrating B2B eCommerce into their sales strategies, the challenge of channel conflict emerges as a critical concern. Embracing direct eCommerce sales offers promising opportunities for growth and increased market reach, yet it also poses the risk of alienating existing dealers and distributors.… <a class="more-link" href="https://digital.teamwass.com/approaches-for-manufacturers-to-manage-channel-conflict-when-rolling-out-b2b-ecommerce-programs/">Continue reading <span class="screen-reader-text">Approaches for Manufacturers to Manage Channel Conflict When Rolling Out B2B eCommerce Programs</span></a>

In the dynamic realm of B2B e-commerce, speed is often the name of the game. To meet the evolving demands of modern buyers and stay ahead of the competition, businesses need a solution that doesn’t just promise success but accelerates it. Enter Wasserman Digital’s B2B E-commerce Accelerator—a revolutionary framework designed to fast-track your journey to… <a class="more-link" href="https://digital.teamwass.com/unlocking-rapid-success-a-guide-to-b2b-e-commerce-acceleration-with-wasserman-digital/">Continue reading <span class="screen-reader-text">Unlocking Rapid Success: A Guide to B2B E-commerce Acceleration with Wasserman Digital</span></a>

Global expansion comes with its own set of challenges, particularly when it comes to managing product and catalog variations across different regions. Each market has its unique characteristics, including customer preferences, regulatory requirements, and cultural nuances. Failing to account for these differences can lead to inconsistent brand experiences, operational inefficiencies, and lost sales opportunities. In… <a class="more-link" href="https://digital.teamwass.com/optimizing-global-ecommerce-for-product-and-catalog-variations/">Continue reading <span class="screen-reader-text">Optimizing Global Ecommerce for Product and Catalog Variations</span></a>

The internet has transformed how we shop, bringing convenience and expanded options to our fingertips. Yet, with endless aisles to browse, how does an online retailer stand out and create a shopping experience that delights customers and drives sales? The key lies in crafting memorable digital storefronts focused on user experience and intuitive design. Read… <a class="more-link" href="https://digital.teamwass.com/7-tips-for-designing-engaging-e-commerce-experiences/">Continue reading <span class="screen-reader-text">7 Tips for Designing Engaging E-Commerce Experiences</span></a>

Businesses constantly seek innovative ways to captivate their audience and drive conversions. Following Adobe Summit in Vegas, our team learned about Adobe Commerce’s latest digital experience creation capabilities that helps them stand apart from competitors. Clients can now elevate their online presence and foster customer loyalty in an increasingly competitive landscape. Wasserman Digital, a leading… <a class="more-link" href="https://digital.teamwass.com/creating-engaging-digital-experiences-with-adobe-commerces-latest-features/">Continue reading <span class="screen-reader-text">Creating Engaging Digital Experiences with Adobe Commerce’s Latest Features</span></a>

The Importance of E-commerce Security With online scams and phishing attempts at an all time high, ensuring the security of your online store is paramount. As an e-commerce business owner, your first priority should be to protect your customers’ sensitive information and maintain their trust. A single security breach can have devastating consequences for your… <a class="more-link" href="https://digital.teamwass.com/e-commerce-security-best-practices-to-safeguard-your-online-store/">Continue reading <span class="screen-reader-text">E-commerce Security: Best Practices to Safeguard Your Online Store</span></a>

This week we’re preparing for Adobe Summit which is happening in Las Vegas and virtually March 26-28. The conference is a premier marketing and digital commerce gathering for marketing executives, Adobe product experts, and leadership. It brings in a huge ecosystem of consultants, agencies, technology partners and customers that use the entire Adobe product suite.… <a class="more-link" href="https://digital.teamwass.com/leveraging-adobe-commerce-for-personalized-shopping/">Continue reading <span class="screen-reader-text">Leveraging Adobe Commerce for Personalized Shopping</span></a>

The choice between BigCommerce Edition and Shopify Plus is vital for B2B businesses looking to set up or expand their e-commerce operations. With two leading solutions catering to the needs of B2B merchants, it can be difficult to determine which platform is the best fit for your business. This article compares BigCommerce B2B Edition and… <a class="more-link" href="https://digital.teamwass.com/bigcommerce-b2b-edition-or-shopify-plus-which-is-right-for-you/">Continue reading <span class="screen-reader-text">BigCommerce B2B Edition or Shopify Plus, which is right for you?</span></a>

In 2020, BigCommerce made a significant impact in the Direct-to-Consumer (D2C) ecommerce landscape, leading to their impressive $1.2 billion IPO. However, it’s worth noting that a substantial portion of their pre-IPO revenue was derived from a different customer segment – B2B companies. According to Meritech Capital, approximately 10% of BigCommerce customers used the platform primarily… <a class="more-link" href="https://digital.teamwass.com/the-top-five-reasons-why-b2b-merchants-are-taking-a-shine-to-bigcommerce/">Continue reading <span class="screen-reader-text">The Top Five Reasons Why B2B Merchants Are Taking A Shine To BigCommerce</span></a>

The Next Generation of Online Payments It’s no secret that e-commerce has experienced tremendous growth over the past few years. As more consumers shift their shopping online and businesses expand their digital operations, the need for secure, efficient payment technologies tailored to the unique needs of the e-commerce ecosystem becomes paramount. E-commerce merchants now know… <a class="more-link" href="https://digital.teamwass.com/emerging-trends-in-payment-tech-for-e-commerce-merchants-in-2024/">Continue reading <span class="screen-reader-text">Emerging Trends in Payment Tech for E-Commerce Merchants in 2024</span></a>

Laying the Groundwork for an Optimized Ecommerce Experience – SEO, Site Architecture, and Product Pages Creating an exceptional ecommerce experience requires more than just setting up an online storefront. To truly engage customers and nurture lasting relationships, merchants must optimize their sites for seamless navigation, compelling content, and frictionless purchases. The foundation for optimization starts… <a class="more-link" href="https://digital.teamwass.com/driving-success-through-ecommerce-site-optimization/">Continue reading <span class="screen-reader-text">Driving Success Through Ecommerce Site Optimization</span></a>

Understanding the Need for Advanced Analytics in an E-Commerce Platform E-commerce has evolved from basic online transactions to complex, omnichannel customer experiences providing immense data. To keep pace, merchants need advanced analytics that deliver comprehensive, actionable insights from this data to guide strategic decisions and optimize performance. Legacy analytics platforms built into e-commerce solutions (like… <a class="more-link" href="https://digital.teamwass.com/driving-data-powered-e-commerce-decisions-through-advanced-analytics-integration/">Continue reading <span class="screen-reader-text">Driving Data-Powered E-Commerce Decisions through Advanced Analytics Integration</span></a>

It’s no surprise that eCommerce has grown over the past decade, with online stores becoming ubiquitous across industries. As more businesses move online, choosing your eCommerce platform is crucial to provide the functionality and scalability needed to drive success. Two leading options—BigCommerce and Adobe Commerce—both offer robust features but cater to different types of businesses.… <a class="more-link" href="https://digital.teamwass.com/bigcommerce-vs-adobe-commerce-choosing-the-right-ecommerce-platform/">Continue reading <span class="screen-reader-text">BigCommerce vs. Adobe Commerce: Choosing the Right Ecommerce Platform</span></a>

Running an eCommerce store on Adobe Commerce or Magento opens a world of opportunities to create next-generation shopping experiences leveraging the latest innovations. This article looks at cutting-edge strategies to step up your eCommerce game using this popular platform – still the most popular in the world including the Adobe Cloud version and the open… <a class="more-link" href="https://digital.teamwass.com/cutting-edge-strategies-for-your-adobe-commerce-or-magento-store/">Continue reading <span class="screen-reader-text">Cutting Edge Strategies for Your Adobe Commerce or Magento Store</span></a>

Businesses today need flexibility and scalability to keep up with rapidly changing technologies and customer expectations. This is especially true in eCommerce, where creating seamless digital experiences across channels is critical for success. Enter headless commerce. This approach decouples the frontend and backend of eCommerce systems, allowing businesses to build versatile frontends tailored to their… <a class="more-link" href="https://digital.teamwass.com/a-reintroduction-inside-wassermans-headless-collective/">Continue reading <span class="screen-reader-text">Open Road for Commerce: Inside Wasserman’s Headless Collective</span></a>

Ecommerce is poised for rapid innovation and disruption in 2024 with emerging technologies and evolving consumer expectations around personalization, convenience, and sustainability. Here we explore the 10 biggest trends set to shape online retail next year. 1. AI and Machine Learning Streamline Backend Operations Artificial intelligence and machine learning will become mainstream for optimizing backend… <a class="more-link" href="https://digital.teamwass.com/the-future-of-online-retail-top-10-ecommerce-trends-for-2024/">Continue reading <span class="screen-reader-text">The Future of Online Retail: Top 10 Ecommerce Trends for 2024</span></a>

The holiday season presents a prime opportunity for B2B organizations to boost their e-commerce sales. As businesses increasingly embrace digital commerce, the holiday shopping frenzy also extends into the B2B realm. In this article, we will explore effective strategies for B2B sellers to maximize sales during the 2024 holiday season, along with key insights into… <a class="more-link" href="https://digital.teamwass.com/maximizing-b2b-e-commerce-sales-during-the-holiday-season-in-2024/">Continue reading <span class="screen-reader-text">Maximizing B2B E-commerce Sales During the Holiday Season in 2024</span></a>

In the manufacturing business, the difficulties of e-commerce can be a daily struggle. Legacy platforms often need to be revised, leading organizations to believe that transitioning to an enterprise-ready platform requires many months, if not years, and a significant financial investment. However, a transformative solution is here – our new B2B Accelerator program. Together with… <a class="more-link" href="https://digital.teamwass.com/b2b-accelerator-transform-your-manufacturing-e-commerce-in-just-90-days/">Continue reading <span class="screen-reader-text">B2B Accelerator: Transform Your Manufacturing E-Commerce in Just 90 Days</span></a>