Insights

As we approach 2025, the B2B eCommerce landscape will undergo a significant transformation. At Wasserman Digital, we’ve done some research, chatted with B2B partners, and attended plenty of conferences to see what’s to come in the next year. We’re excited to share our top ten predictions for the changes that will reshape the digital marketplace.… <a class="more-link" href="https://digital.teamwass.com/top-10-b2b-ecommerce-predictions-for-2025-navigating-the-digital-revolution/">Continue reading <span class="screen-reader-text">Top 10 B2B eCommerce Predictions for 2025: Navigating the Digital Revolution</span></a>

The holiday season presents a significant opportunity for B2B e-commerce businesses to boost revenue and acquire new customers. As online shopping continues to grow during Black Friday and Holiday sales, companies must ensure their digital platforms are fully optimized to handle increased traffic and deliver exceptional user experiences. Let’s explore essential strategies for preparing your… <a class="more-link" href="https://digital.teamwass.com/maximizing-b2b-e-commerce-success-holiday-site-preparation-strategies/">Continue reading <span class="screen-reader-text">Maximizing B2B E-Commerce Success: Holiday Site Preparation Strategies</span></a>

B2B companies face unique challenges when it comes to engaging their customers. The landscape is competitive, and standing out requires more than just a flashy website or a well-designed product catalog. It demands a thoughtful, strategic approach to content creation and distribution. There is art and finesse in defining and creating a content strategy that… <a class="more-link" href="https://digital.teamwass.com/defining-creating-a-content-strategy-that-engages-your-b2b-customers/">Continue reading <span class="screen-reader-text">Defining & Creating a Content Strategy That Engages Your B2B Customers</span></a>

Wasserman Digital is a Certified BigCommerce Omni-channel Partner and we understand the importance of managing the eCommerce and Retail (in-person) channels together. This is the first in a series of articles that seek to assist merchants with their omni-channel growth. What is Feedonomics? Feedonomics is a powerful product feed management platform designed to optimize eCommerce… <a class="more-link" href="https://digital.teamwass.com/transforming-ecommerce-strategies-with-feedonomics-a-pioneer-for-digital-businesses/">Continue reading <span class="screen-reader-text">Transforming eCommerce Strategies with Feedonomics: A Pioneer for Digital Businesses</span></a>

With businesses seeking innovative solutions to stay competitive in the digital marketplace, one technology stands out as a potential game-changer for B2B online retailers in 2025: Catalyst. This powerful tool, developed by BigCommerce, is poised to revolutionize the way B2B businesses create and manage their online storefronts. In this article, we’ll explore why Catalyst is… <a class="more-link" href="https://digital.teamwass.com/catalyst-bigcommerces-b2b-game-changer-for-2025-and-beyond/">Continue reading <span class="screen-reader-text">Catalyst: BigCommerce’s B2B Game-Changer for 2025 and Beyond</span></a>

B2B eCommerce has become a cornerstone of modern business operations – especially for manufacturers and distributors of all shapes, sizes and industries. As companies strive to streamline their processes and expand their reach, choosing an eCommerce platform can make or break their online success. Two prominent players in this arena, Shopify and BigCommerce, have emerged… <a class="more-link" href="https://digital.teamwass.com/shopify-b2b-vs-bigcommerce-b2b-comparing-them-today/">Continue reading <span class="screen-reader-text">Shopify B2B vs BigCommerce B2B: Comparing them Today…</span></a>

Putting Personalization into Action Following our Personalized B2B Buying Journeys – Part I article where you learned innovative strategies manufacturers can employ to personalize buying experiences – in Part II we’ll dive into some more concrete examples of how these practices can be implemented. There is a bit of art mixed in with the science… <a class="more-link" href="https://digital.teamwass.com/personalized-b2b-buying-journeys-part-ii/">Continue reading <span class="screen-reader-text">Personalized B2B Buying Journeys – Part II</span></a>

Data-Driven Strategies for Manufacturers The B2B landscape is undergoing a seismic shift. As digital transformation accelerates, manufacturers are finding themselves at a crossroads. The traditional one-size-fits-all approach to customer engagement is rapidly becoming obsolete. Today’s B2B buyers, influenced by their B2C experiences, are demanding more. They’re looking for personalized, seamless, and efficient buying journeys that… <a class="more-link" href="https://digital.teamwass.com/personalized-b2b-buying-journeys-part-i/">Continue reading <span class="screen-reader-text">Personalized B2B Buying Journeys – Part I</span></a>

Boston is an awesome place to visit in August. The weather is warm (but not too hot), the city has so much history to see, and the things to do to fill your time are endless. As a 30+ year Bostonian, I love sharing my city with those who visit. I worked on my first… <a class="more-link" href="https://digital.teamwass.com/an-etailers-guide-to-boston/">Continue reading <span class="screen-reader-text">An eTail’ers Guide to Boston</span></a>

In case you missed our recent Webinar with partners Klevu and BigCommerce here’s a chance for you to watch it in its entirety! If you don’t have time to watch the full recording, we summarized the key points below: Focus: This webinar discusses the comprehensive overhaul of Kaiser Willys’ search functionality, aimed at improving customer… <a class="more-link" href="https://digital.teamwass.com/under-the-hood-with-kaiser-willys/">Continue reading <span class="screen-reader-text">Under the Hood with Kaiser Willy’s eCommerce Strategy</span></a>

In today’s rapidly evolving B2B landscape, distributors and manufacturers face an existential threat. The rise of Amazon Business and other tech-savvy competitors is reshaping the industry at breakneck speed. The message is clear: innovate now, or risk becoming obsolete. The Amazon Effect: A Wake-Up Call Amazon Business, launched in 2015, has grown into a $25… <a class="more-link" href="https://digital.teamwass.com/amazon-is-coming-for-b2b-time-for-distributors-and-manufacturers-to-innovate/">Continue reading <span class="screen-reader-text">Amazon is coming for B2B: Time for Distributors and Manufacturers to Innovate</span></a>

For eCommerce sites with large catalogs, a powerful search function isn’t just a nice-to-have—it’s critical. Recently, our Vice President of Digital, Graham Lubie, joined a webinar with BigCommerce, Klevu, and Kaiser Willys to discuss the necessity of implementing effective search tools. [Here is a link to the Webinar]. With over 40% of Kaiser Willys’ buyers… <a class="more-link" href="https://digital.teamwass.com/why-search-is-critical-for-large-catalog-sites/">Continue reading <span class="screen-reader-text">Why Search is Critical for Large Catalog Sites</span></a>

The Evolving Landscape of eCommerce In 2013, Andy Dunn (founder of Bonobos) wrote an incredibly insightful article on Amazon titled “E-commerce is a Bear”. In the article, he highlighted the challenges of eCommerce, Amazon’s dominance, and the struggle for other players to achieve profitability. A decade later, Bonobos has been bought and sold a couple… <a class="more-link" href="https://digital.teamwass.com/e-commerce-in-2023-amazons-impact-on-b2b-distribution/">Continue reading <span class="screen-reader-text">eCommerce in 2024: Amazon’s Impact on B2B Distribution</span></a>

Replatforming your eCommerce site can be tricky, but can be easier with the right team. After reading our article “4 Key Risks to Avoid when Replatforming your eCommerce site” to learn what to avoid when replatforming, it’s time to learn some of the best practices to follow. Drawing from our extensive experience, we believe that… <a class="more-link" href="https://digital.teamwass.com/5-best-practices-for-ecommerce-replatforming-project-success/">Continue reading <span class="screen-reader-text">5 Best Practices for eCommerce Replatforming Project Success</span></a>

eCommerce projects, and especially replatform projects, are typically complex and often difficult. When you take one on, you are bound to face challenges. Over the last decade, the Wasserman Digital team has done dozens of new eCommerce site implementation projects, eCommerce replatforming projects, and eCommerce “rescue” projects. Along the way we have developed a comprehensive… <a class="more-link" href="https://digital.teamwass.com/4-key-risks-to-avoid-when-replatforming-your-ecommerce-site/">Continue reading <span class="screen-reader-text">4 Key Risks to Avoid when Replatforming your eCommerce Site</span></a>

  eCommerce has become a critical component for manufacturers that want to maintain a competitive edge. As B2B manufacturers face the challenges of the online marketplace, it’s important to assess eCommerce opportunities and create a plan for growth. By following a structured approach, manufacturers can improve their digital capabilities, boost customer engagement, and ultimately increase… <a class="more-link" href="https://digital.teamwass.com/ecommerce-maturity-the-path-to-profit-for-manufacturers/">Continue reading <span class="screen-reader-text">eCommerce Maturity: The Path to Profit for Manufacturers</span></a>

JG Finneran, a leading scientific consumable lab equipment manufacturer, found itself at a crossroads with its eCommerce platform. The company was using Magento for its online B2B website, but the platform’s complexity and maintenance costs were not aligned with their marketing and business goals. Recognizing the need for a more efficient and scalable solution, JG… <a class="more-link" href="https://digital.teamwass.com/jg-finneran-case-study/">Continue reading <span class="screen-reader-text">The Modern Manufacturer: JG Finneran’s Successful Migration from Magento to BigCommerce B2B Edition</span></a>

“59% of eCommerce channel managers say their annual revenue would increase were they not constrained by channel conflict.” – BCG 2021 Channel Manager Survey1 The Challenge. B2B manufacturers are one of the last sectors of the economy to truly adopt and optimize eCommerce. But the evidence is now becoming clearer – companies that avoid eCommerce… <a class="more-link" href="https://digital.teamwass.com/four-no-regret-strategies-manufacturers-ecommerce-channel-conflict/">Continue reading <span class="screen-reader-text">Four ‘No Regret’ Strategies to Resolve Manufacturing Channel Conflict</span></a>