For eCommerce sites with large catalogs, a powerful search function isn’t just a nice-to-have—it’s critical. Recently, our Vice President of Digital, Graham Lubie, joined a webinar with BigCommerce, Klevu, and Kaiser Willys to discuss the necessity of implementing effective search tools. [Here is a link to the Webinar]. With over 40% of Kaiser Willys’ buyers… <a class="more-link" href="https://digital.teamwass.com/why-search-is-critical-for-large-catalog-sites/">Continue reading <span class="screen-reader-text">Why Search is Critical for Large Catalog Sites</span></a>

The Evolving Landscape of eCommerce In 2013, Andy Dunn (founder of Bonobos) wrote an incredibly insightful article on Amazon titled “E-commerce is a Bear”. In the article, he highlighted the challenges of eCommerce, Amazon’s dominance, and the struggle for other players to achieve profitability. A decade later, Bonobos has been bought and sold a couple… <a class="more-link" href="https://digital.teamwass.com/e-commerce-in-2023-amazons-impact-on-b2b-distribution/">Continue reading <span class="screen-reader-text">eCommerce in 2024: Amazon’s Impact on B2B Distribution</span></a>

Replatforming your eCommerce site can be tricky, but can be easier with the right team. After reading our article “4 Key Risks to Avoid when Replatforming your eCommerce site” to learn what to avoid when replatforming, it’s time to learn some of the best practices to follow. Drawing from our extensive experience, we believe that… <a class="more-link" href="https://digital.teamwass.com/5-best-practices-for-ecommerce-replatforming-project-success/">Continue reading <span class="screen-reader-text">5 Best Practices for eCommerce Replatforming Project Success</span></a>

eCommerce projects, and especially replatform projects, are typically complex and often difficult. When you take one on, you are bound to face challenges. Over the last decade, the Wasserman Digital team has done dozens of new eCommerce site implementation projects, eCommerce replatforming projects, and eCommerce “rescue” projects. Along the way we have developed a comprehensive… <a class="more-link" href="https://digital.teamwass.com/4-key-risks-to-avoid-when-replatforming-your-ecommerce-site/">Continue reading <span class="screen-reader-text">4 Key Risks to Avoid when Replatforming your eCommerce Site</span></a>

  eCommerce has become a critical component for manufacturers that want to maintain a competitive edge. As B2B manufacturers face the challenges of the online marketplace, it’s important to assess eCommerce opportunities and create a plan for growth. By following a structured approach, manufacturers can improve their digital capabilities, boost customer engagement, and ultimately increase… <a class="more-link" href="https://digital.teamwass.com/ecommerce-maturity-the-path-to-profit-for-manufacturers/">Continue reading <span class="screen-reader-text">eCommerce Maturity: The Path to Profit for Manufacturers</span></a>

JG Finneran, a leading scientific consumable lab equipment manufacturer, found itself at a crossroads with its eCommerce platform. The company was using Magento for its online B2B website, but the platform’s complexity and maintenance costs were not aligned with their marketing and business goals. Recognizing the need for a more efficient and scalable solution, JG… <a class="more-link" href="https://digital.teamwass.com/jg-finneran-case-study/">Continue reading <span class="screen-reader-text">The Modern Manufacturer: JG Finneran’s Successful Migration from Magento to BigCommerce B2B Edition</span></a>

“59% of eCommerce channel managers say their annual revenue would increase were they not constrained by channel conflict.” – BCG 2021 Channel Manager Survey1 The Challenge. B2B manufacturers are one of the last sectors of the economy to truly adopt and optimize eCommerce. But the evidence is now becoming clearer – companies that avoid eCommerce… <a class="more-link" href="https://digital.teamwass.com/four-no-regret-strategies-manufacturers-ecommerce-channel-conflict/">Continue reading <span class="screen-reader-text">Four ‘No Regret’ Strategies to Resolve Manufacturing Channel Conflict</span></a>

Establishing the Foundation As executives in manufacturing companies weigh the potential benefits of integrating B2B eCommerce into their sales strategies, the challenge of channel conflict emerges as a critical concern. Embracing direct eCommerce sales offers promising opportunities for growth and increased market reach, yet it also poses the risk of alienating existing dealers and distributors.… <a class="more-link" href="https://digital.teamwass.com/approaches-for-manufacturers-to-manage-channel-conflict-when-rolling-out-b2b-ecommerce-programs/">Continue reading <span class="screen-reader-text">Approaches for Manufacturers to Manage Channel Conflict When Rolling Out B2B eCommerce Programs</span></a>

In the dynamic realm of B2B e-commerce, speed is often the name of the game. To meet the evolving demands of modern buyers and stay ahead of the competition, businesses need a solution that doesn’t just promise success but accelerates it. Enter Wasserman Digital’s B2B E-commerce Accelerator—a revolutionary framework designed to fast-track your journey to… <a class="more-link" href="https://digital.teamwass.com/unlocking-rapid-success-a-guide-to-b2b-e-commerce-acceleration-with-wasserman-digital/">Continue reading <span class="screen-reader-text">Unlocking Rapid Success: A Guide to B2B E-commerce Acceleration with Wasserman Digital</span></a>

Global expansion comes with its own set of challenges, particularly when it comes to managing product and catalog variations across different regions. Each market has its unique characteristics, including customer preferences, regulatory requirements, and cultural nuances. Failing to account for these differences can lead to inconsistent brand experiences, operational inefficiencies, and lost sales opportunities. In… <a class="more-link" href="https://digital.teamwass.com/optimizing-global-ecommerce-for-product-and-catalog-variations/">Continue reading <span class="screen-reader-text">Optimizing Global Ecommerce for Product and Catalog Variations</span></a>