Mustela
B2C,
Shopify,
The Story
Accorin designed and produced 2 new Shopify-powered B2C E-commerce Websites for a major global brand in the baby & child skin care category of consumer packaged goods.
The company and all of its global divisions had been operating on a mix of complex e-commerce and CMS platforms with different storefronts and additional challenges with technology and complexity that they really didn't need. The existing multistore architecture did not support the business appropriately - with global storefronts they really needed to have separate stores per geography so they moved to Shopify and designed and launched two new stores (USA and France) with the support of Accorin.
The company and all of its global divisions had been operating on a mix of complex e-commerce and CMS platforms with different storefronts and additional challenges with technology and complexity that they really didn't need. The existing multistore architecture did not support the business appropriately - with global storefronts they really needed to have separate stores per geography so they moved to Shopify and designed and launched two new stores (USA and France) with the support of Accorin.
Platform(s) / Solution:
- Multiple Shopify e-commerce stores for different countries supported by country-specific integrations into each region’s 3PL and financial systems
- A core Mustela theme developed for the USA store, then customized for each region based on their unique requirements
Extras & Noteworthy Add-ons:
- Bundles App
- Subscriptions
- Loyalty Program with Loyalty Lion (Mustela France)
- Wish Lists
- Profile Builders
- Rich filtering allowing the customer to tailor their shopping experience to fit their personal skin care needs
- Rich blog functionality: customization for different tiers of content based on marketing program and storefront
Key Technology Used
