Kaiser Willys Auto Supply

Kaiser Willys Auto Supply is a parts distributor with a rich history selling to Jeep and Willys enthusiasts, hobbyists, and professional restorationists. It is a leading supplier of parts for Jeeps and Willys vehicles manufactured in the 20th century (1941-1971). The brand has a unique culture and history and a long tradition of working with military and antique vehicle experts. The catalog and supporting content has thousands of SKUs with supporting documentation in the form of detailed explosion diagrams, installation guides, video links and “how to” instructional modules. The company has a unique ability to source hard-to-find Jeep and Willys parts for its customers. The recent move to BigCommerce supports the company’s goal of continuously improving their customer experience with seamless access to decision-supporting content and expert advice on their website.

The open SaaS and headless architecture of the system provided by BigCommerce is now allowing the brand to easily connect customer browsing and searching activities with relevant content, supporting their buying decisions. The platform also provides the Kaiser Willys’ content team with a flexible content production infrastructure. The nature of the business requires a significant content management effort - with a headless framework, customers now have easy access to great product content such as part description documents, specifications, diagrams, and videos. Kaiser Willys continues to evolve the content and experience in support of its customers’ needs. Wasserman Digital, a BigCommerce Certified Solution Partner, provides expert support, issue resolution, feature enhancement and site evolution services (MSE) to keep Kaiser Willys’ business growing.

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