If you’re already an e-commerce merchant running on BigCommerce and you’re contemplating changes to your user experience, you are likely...

If you’re already an e-commerce merchant running on BigCommerce and you’re contemplating changes to your user experience, you are likely...
We are Wasserman. We are no longer Accorin. As of February 15, 2023 we are Wasserman Digital Design and Technology...
Many businesses fail to fully utilize customer data for creating personalized omnichannel experiences. With the many challenges of e-commerce, it's...
Our team recently attended the NRF 2023 #NRF2023 Show at the Javits Center in New York from Jan 14 -...
Well, here we are in 2023. The 2022 holiday sales numbers have been out for a couple of weeks and...
Although 2022 was less of a banner year for e-commerce merchants than the previous two, a number of trends took...
First off, here’s the data from a number of sources so far. We will fill in the gaps of this...
It can be easy for businesses to obsess over the total cost of acquisition (TCA) for advertising, such as targeted...
The purpose of this blog post is to help our e-commerce audience understand the evolution of Google Analytics and the...