If you’re already an e-commerce merchant running on BigCommerce and you’re contemplating changes to your user experience, you are likely...
OUR BLOG
Introducing Wasserman Digital Design & Technology. But What Does it Mean?
We are Wasserman. We are no longer Accorin. As of February 15, 2023 we are Wasserman Digital Design and Technology...
CDPs: Maximizing Customer Data for Personalized Omnichannel Experiences
Many businesses fail to fully utilize customer data for creating personalized omnichannel experiences. With the many challenges of e-commerce, it's...
Recapping the Best of NRF 2023
Our team recently attended the NRF 2023 #NRF2023 Show at the Javits Center in New York from Jan 14 -...
2022 Holiday Recap & Implications for 2023
Well, here we are in 2023. The 2022 holiday sales numbers have been out for a couple of weeks and...
6 Key E-Commerce Predictions for 2023
Although 2022 was less of a banner year for e-commerce merchants than the previous two, a number of trends took...
2022 Early Holiday Season E-Commerce Retail Insights
First off, here’s the data from a number of sources so far. We will fill in the gaps of this...
E-Commerce Growth Framework Part 1: Increase Performance / Reduce Friction
It can be easy for businesses to obsess over the total cost of acquisition (TCA) for advertising, such as targeted...
GA4 vs Google UA & Implications for E-Commerce Merchants
The purpose of this blog post is to help our e-commerce audience understand the evolution of Google Analytics and the...