Intuit’s TurboTax partnered with Wasserman’s Next Gen team to bring college campus activations across the country in Q1 of 2024. Their goal was to bring awareness to tax season to college students by creating a variety of digital games centered around different tax scenarios.
The Wasserman Digital team pulled together an impressive outcome – designing and developing 2 web games, 1 data capture web page, 1 landing page with links to games, 3 leaderboards, and 1 form page in just under a month! The Wass Digital team worked closely with the Next Gen team to continually maintain and evolve the games as needed.
Results: Overall, the project reached 1,000+ students as they visited X number of campuses.
