Wasserman Digital collaborated with Scent Beauty, a leading supplier and online retailer of custom-scented consumer products in the perfume and skin care categories, to launch Dolly Beauty. While their business began as a unique “design-your-own” customized and scented product business, it has evolved into a Shopify-powered eCommerce powerhouse by partnering with musicians like Dolly Parton. Their “Scent Builder” functionality illustrates how it’s possible to design and build quick customized merchandising experiences on the world’s most popular eCommerce platform.
Services: custom design, development, strategic operational maintenance and support of eCommerce website and integrated.
Results: What started as just a perfume site, expanded into “Dolly Beauty” and now includes lipsticks, mascara, and other beauty essentials.
