ROCKSTAR Energy

This project was one of the most important recent collaborations between Wasserman Digital and Laundry Service (Wasserman’s creative branding and social media agency). We worked collaboratively to bring completely new branding and styles to life online, integrating with Pepsi’s proprietary eCommerce platform. The Rockstar Energy online experience includes many of the visual brand queues and animations that support the brand in advertising and it also allows consumers to transact directly with the brand.