Ritz Safety

The Company

From a mother-son duo selling work boots and gloves out of a service truck in South Florida to a national distributor with 17 locations, Ritz Safety has mastered the art of a business evolution.

Family-owned for over 40 years, Ritz Safety provides PPE and other safety equipment to organizations that require reliability. Ritz Safety’s commitment to its customer-first mindset has become a masterclass in delivering the products, services and support that their customers need, and their digital presence is an example of this.

The Challenge

After a platform migration to Adobe Commerce’s Magento 2, Ritz Safety needed something more: in addition to the usual maintenance, they wanted to implement a long-term digital strategy to support their business’ growth goals. The replatform was the foundation, but Ritz Safety needed a roadmap to really bring their vision to life. Multiple sales channels (ecommerce, EDI, emailed POs into ERP, punchout, company stores, and vendor-managed inventory programs) required clear data flows, role-specific experiences, and a way to introduce new features without re-building the tech stack each time.

More than connecting these touchpoints, the challenge was doing so in a way that could leave room for a future state while cutting down on friction along the way. Ritz needed the ability to add new customer-centric functionality, whether that meant building micro-stores, improving punchout, or enhancing personalization, without adding in technical debt.

To accomplish this, they needed a partner that could shift from a launch mindset to one of long-term evolution, making sure that their digital foundation could adapt as buyer expectations and business needs continue to change.

The Solution

Ritz Safety chose Wasserman Digital not as an implementation team, but as a partner to help bring their long-term visions to life. By bringing a strategic approach and ongoing perspective to the engagement, Wasserman Digital helps Ritz Safety move beyond the break/fix cycle to create a connected, futureproof digital experience.

Building Up Core Integrations

The first priority in Ritz Safety’s long-term evolution was improving their site’s reliability. An overhaul of their pricing integration meant no more recurring pricing-sync issues (and their weekly support tickets) and accurate, timely updates across all digital channels. That improvement alone made it less complicated for buyers, and much simpler for Ritz Safety’s internal team to manage, freeing them to focus on strategic initiatives rather than troubleshooting.

Creating a Better Buyer Experience

With integrations running seamlessly in the background, Wasserman Digital and Ritz Safety turned their attention to the buyer experience.

Logged-in buyers see products and content tailored to their roles and contracts. Shared catalogs filter “All Products” automatically to only what each account—and account-holder—is allowed to purchase. Role-based permissions and requisition lists make it easier for organizations to collaborate on orders, while ACH and stored payment methods speed up the checkout process. Users can even complete a bulk order by entering SKU/quantity combinations directly, skipping product pages altogether. Single sign-on functionality through Microsoft Entra (formerly Azure) keeps access quick and easy. Ritz Safety even offers a budget allowance for their buyers, allowing administrators to set spending limits for employees to spend on gloves, boots, and other PPE.

Ritz Safety makes it as easy and accessible as possible for their customers to make a purchase.

Key Features

• Commerce and content management through Adobe Commerce (Magento 2)

• Microsoft Entra for single sign-on

• Punchout functionality from Greenwing

“Most of the projects have been operationally focused: making sure our systems sync faster, fixing issues, and untangling errors from the many cooks in the kitchen. Wasserman Digital has helped us figure out where things come from and how they all connect.”

• – Shawn Goodwin, Director of Technology, Ritz Safety

“The integration work we’ve been building toward has the potential to simplify a lot for us. Once it’s fully in place, it will give us the flexibility to grow without adding complexity.”

• – Shawn Goodwin, Director of Technology, Ritz Safety

The Results

Ritz Safety’s story is one that proves that launch is only the beginning; the real value comes from creating processes and crafting solutions that evolve alongside business goals. With great foundations to work with, Wasserman Digital has reduced friction for buyers, improved critical integrations, and created a clear path forward to future features and functionality.

For buyers, Ritz Safety offers a quick, reliable buyer experience. Users know they’re getting accurate inventory and pricing, and they can find it without having to look too hard for it. By combining self-service solutions with role-based permissions, Ritz Safety makes sure that information is where buyers need it, when they need it, allowing customers to make their purchases quickly and confidently.

For the Ritz Safety team, internally, the shift from “reactive” to “proactive” in terms of solutioning and roadmapping has been a business transformation in itself. Prioritizing integrations frees up resources from weekly troubleshooting and allows the team to focus on their roadmap. With Wasserman Digital as a partner, priorities are consistently revisited and aligned to business needs, building momentum towards even more buyer-centric enhancements such as micro-stores, deeper integrations and enhanced punchout, all on top of the foundation already in place.