Fidelity Investments is a financial planning website that helps customers achieve financial wellness, whether that be in investing, wealth management, retirement planning, or more. Fidelity partnered with Wasserman Next Gen to plan a campus tour with the goal of bringing attention to their Fidelity Bloom app. Wasserman Digital collaborated with the Next Gen team to achieve their activation vision.
Wasserman Digital provided UX development, deployment, and support services and developed a new microsite for the college football season. The microsite aligned with a Football Toss, where the user chose to toss a football into one of three buckets (spent, saved, invested) based on a prompt that appears on a tv monitor next to the game. The development included a Welcome Page, Game Instructions, Positive Reinforcement, Question and Answer Template, Questions, Response Screen, Confirmation Page, and Post Game Screen.
