AERIN

The iconic luxury apparel and home furnishings brand founded by Aerin Lauder worked with Wasserman Digital to redesign and and replatform its eCommerce website, including the completion of a set of complex integrations and data migrations. As a leading luxury brand Aerin is always seeking to create the most bespoke customer experience that considers how every customer interacts with merchandising content on both their website and inside their physical stores. The eCommerce experience leverages rich photography and deeply detailed product descriptions and specifications to help its customers make informed decisions about their purchases, whether it be a collector’s picture frame or a complete room full of furniture. Aerin moved to Adobe Commerce from its previous platform in 2023.