When it comes to CDPs (Customer Data Platforms) there’s a lot of confusion and fragmented information out there about which...
OUR BLOG
News, insights and analysis from the ever-evolving world of digital commerce and marketing.
Recapping Adobe Summit & ShopTalk
March Madness, Las Vegas Conference Style! 9 days in Vegas. 2 trade shows. 2 live music shows with 5 awesome...
Adobe Summit 2023: 4 Reasons To Be Excited
So here we are back in person. Finally. For the first time since 2019 when we sponsored and showcased our...
A BigCommerce Lift & Shift Redesign Approach
If you’re already an e-commerce merchant running on BigCommerce and you’re contemplating changes to your user experience, you are likely...
Introducing Wasserman Digital Design & Technology. But What Does it Mean?
We are Wasserman. We are no longer Accorin. As of February 15, 2023 we are Wasserman Digital Design and Technology...
CDPs: Maximizing Customer Data for Personalized Omnichannel Experiences
Many businesses fail to fully utilize customer data for creating personalized omnichannel experiences. With the many challenges of e-commerce, it's...
Recapping the Best of NRF 2023
Our team recently attended the NRF 2023 #NRF2023 Show at the Javits Center in New York from Jan 14 -...