At the end of this month (April 28-30) B2B merchants and vendors will gather at the Marriott / Downtown Chicago to discuss B2B business and eCommerce topics and trends with AI at the forefront. Wasserman Digital is proud to be a lead sponsor this year; our own Graham Lubie will be speaking and leading the Analytics and AI track in the afternoon on Day 2. Full agenda is available here and if you want a discounted ticket let us know by April 16! (You can buy tickets at the door but the cost will be 25-30% higher.)
What are the 5 top reasons to attend B2B Online Chicago this year?
1. Tariffs and Economic Uncertainty.
This is a conference with heavy attendance by manufacturers and distributors and the vendors that serve them. Everyone is scrambling to figure out what’s happening with the US tariffs and how to deal with it. Despite the 90 day reprieve of tariffs, the trade war with China is on as of this post, and any manufacturers and distributors that source parts or products from China are looking to figure out a massive change in their supply chain. You will meet and interact with other merchants that are in the same boat as you! You will get plenty of ideas, opinions, and snippets of advice.
2. AI and eCommerce.
There are a number of sessions and panels dedicated to AI and the disruption it is bringing to all of our work. The topic of harnessing AI is top of mind for all of us. Learn more about current AI and how existing software vendors, platforms, and service companies are applying it today – these are technologies you will want to keep an eye on and potentially adopt for your business.
3. Wasserman Digital is a Sponsor.
We’re excited to chair the Track C: Data Analytics and eCommerce Growth sessions after lunch on Day 2 (April 29). Our own Graham Lubie will kick off the afternoon with a quick talk on the importance of Analytics and Data Strategy with some queues on how to get started developing it for your business. The tracks that follow will not disappoint:
- Panel Discussion: Adopting data-driven strategies for B2B eCommerce
- Case Study Interactive: How To Harness Data To Develop A Loyal Program For Your Business
- How to Provide a Customer-Centric eCommerce Experience and Uncover New B2B Revenue
4. Chicago is Amazing and Spring in Chicago is fantastic.
The riverfront comes alive at night, the downtown area is spectacular to wander and find a bar, restaurant or pizza joint, and there’s always the lake and the various park trails running up and down beside it that will keep any early rising attendees busy until they check in. Chicago in Spring is like a lakefront San Francisco…and it’s not winter!
5. Start Your eCommerce Replatform.
If you’re a B2B eCommerce merchant and you’re considering a re-platform this year or your budgeting for it in 2026, this venue will have the perfect mix of software vendors and experienced agencies SI at the same time, same venue. Our B2B eCommerce platform partners BigCommerce, Shopify, and Adobe will all be there so you can learn about the most important innovations in platform technology. We will have a team of three working closely with our platform partners for any introductions!
We hope to see you in a few short weeks and please let us know if you’d like to meet up while you are in Chicago!