In the dynamic realm of B2B e-commerce, speed is often the name of the game. To meet the evolving demands of modern buyers and stay ahead of the competition, businesses need a solution that doesn’t just promise success but accelerates it. Enter Wasserman Digital’s B2B E-commerce Accelerator—a revolutionary framework designed to fast-track your journey to a world-class online platform. This article discusses what this accelerator framework is all about, who it’s for, its key benefits, and how you can get started on your accelerated path to success.
What is a B2B E-commerce Accelerator?
First things first, it’s crucial to understand that a B2B E-commerce Accelerator is not just another product—it’s a comprehensive e-commerce redesign / replatform framework. It’s a framework that will help the merchant and the developer work together in an accelerated way. It’s an approach that both the agency and the client agree upon, sharing a common goal and framework for executing the most critical features of a B2B e-commerce project quickly. It’s about getting to market swiftly while ensuring that the essential components are in place to drive success. It’s also about ROI. The faster your new B2B e-commerce store is open, the faster it pays for itself.
How It Works: Our Three Phases of Acceleration at Wasserman Digital
One of the most important aspects of getting a new e-commerce site to market within 90 days is to agree on this three-phased approach that focuses on speed-to-market and return on a re-platforming investment as quickly as possible.
1. 90 Day Launch: The journey begins with a sprint towards launch. In this phase, the focus is on rapidly developing and deploying the core features of your B2B e-commerce platform within a streamlined timeframe of 90 days. The key collaboration and point of agreement needs to be a common understanding between developer and key site stakeholder of what will be live day 1 and what will be deployed in the next phase. Agreeing on requirements as quickly as possible is the key factor here.
2. Shake Out: Once the initial launch is complete, it’s time to fine-tune and optimize. This phase involves testing, gathering feedback, and making necessary adjustments to enhance the user experience and functionality of the platform. Ideally stakeholders and developers have created a detailed requirements document that has identified what are the features that will be added in this phase that were not a part of the initial launch.
3. Optimize: Continuous improvement is key to staying ahead in the digital landscape. In the optimization phase, the focus shifts towards refining and expanding the platform to meet evolving business needs and customer expectations.
Who is it for?
Wasserman Digital’s B2B E-commerce Accelerator is tailored for manufacturers, wholesalers, and distributors who are committed to delivering their B2B e-commerce experience in an accelerated time frame. It’s for companies that recognize the journey towards a world-class B2B e-commerce solution as continuous, rather than a one-time event. It’s for merchant teams that are willing to play an active role in the day-to-day operational aspects of an e-commerce redesign or re-platform project.
It’s also for teams that are ready to make a commitment to more efficient infrastructure management that leverages SaaS-based e-commerce technology such as BigCommerce B2B Edition or Shopify Plus.
Key Benefits of the Accelerator Program:
– Give Customers What They Want: With 83% of B2B buyers preferring to order online, accelerating your e-commerce presence ensures you meet their expectations and stay ahead of the curve.
– Reduce Risk and Project Costs: By adhering to a predefined scope, schedule, and fixed budget, the accelerator program minimizes risks associated with implementation projects and reduces project costs by up to 30%.
– Earn Online Revenue: Empower business buyers of all sizes with an easy way to purchase your products online, driving revenue growth and expanding your market reach.
– Reduced Total Cost of Ownership (TCO): By getting to market faster, you not only lower short-term costs but also reduce the total cost of ownership, enabling you to allocate resources more efficiently.
– Focus on Growth: With time savings and greater efficiency, businesses can redirect their focus towards enhancing the customer experience and increasing sales, driving sustainable growth.
Key Accelerator Success Factors:
– Total Team Buy-in to MVP Features: Ensuring alignment and commitment to the minimum viable product (MVP) features is essential for achieving success within the accelerated time frame.
– Client Team Participation and Rapid Approvals: Active involvement from the client’s team, coupled with swift decision-making and approvals, accelerates the project timeline.
– Agreed Process for Mapping Non-MVP Features: Clear guidelines for addressing features that fall outside the MVP scope help maintain focus and prevent scope creep.
– Design Flexibility: Balancing themes and customizations allows for flexibility while ensuring efficient development and deployment.
What You Get:
– Low Maintenance, High Efficiency: With a secure, cost-efficient platform, businesses can innovate more and maintain less, freeing up resources for strategic initiatives.
– Trusted B2B Platform: Built for ambitious growth, the platform offers easy-to-implement growth tools and a modern buyer experience that meets the expectations of today’s B2B buyers.
– All-in-One Platform: Manage all B2B and D2C channels and brands on a single platform, streamlining operations and enhancing scalability.
– Flexibility Without Friction: Customize the platform around your business needs and seamlessly integrate with mission-critical systems, reducing costs and complexity.
Key Features -SaaS-Based B2B E-Commerce for Manufacturers and Distributors:
In order to achieve the speed of acceleration to a 90 day launch we typically redesign / replatform onto a SaaS platform (i.e. BigCommerce B2B Edition or Shopify Plus). Key features we typically integrate with this program include:
– Company Users & Roles: Enable B2B companies to manage accounts, setup users, and configure roles within their organizations.
– Customer-specific Pricing & Pack Sizes: Configure pricing rules tailored to individual customers, including support for price lists, pack sizing, and order quantity controls.
– Product Detail Interface: Offer a grid-based product detail interface for enhanced browsing and purchasing experience.
– Payment Methods: Enable specific payment methods for different customers, such as credit card payments or line of credit.
– Request a Quote: Allow customers to submit orders as quotes, facilitating negotiation and customization.
– Shopping Lists and Saved Orders: Enable customers to create and manage shopping lists for quick reordering of frequently purchased items.
– Pre-orders and Backorders: Easily manage inventory availability for pre-orders and backorders, providing visibility and flexibility to customers.
– Sales Agent Ordering: Empower sales agents to place orders on behalf of customers and process offline orders seamlessly.
– Tiered Price-breaks: Display quantity-based price breaks to incentivize bulk purchases and reward customer loyalty.
– Fast Re-ordering: Simplify the reordering process with one-click duplication of previous orders, enhancing convenience for customers.
How to Get Started:
Ready to accelerate your B2B e-commerce journey with Wasserman Digital’s Accelerator Program? Simply fill out the form on our B2B Accelerator Landing Page to kickstart your transformational journey towards rapid success.
Wasserman Digital’s B2B E-commerce Accelerator is not just a solution—it’s a catalyst for growth, innovation, and success in the digital age. With its streamlined approach, tailored features, and commitment to excellence, it’s time to supercharge your e-commerce journey and unlock your full potential. Get started today and experience the power of acceleration firsthand! Fill out this contact form or you can email [email protected], [email protected] or [email protected] to learn more and to find out if this is the right program for your company!
