It was fantastic to adventure out and see folks at an in-person conference recently, Retail Summits’ Boston E-Commerce Summit conference...
OUR BLOG
The State of Social Commerce
The landscape of social commerce continues to change rapidly as a number of the major social platforms add capabilities and...
2022: The Year of Experience Improvement in E-Commerce
Experienced e-commerce merchants are now very carefully analyzing their user data, 2021 sales data, and their marketing metrics in order...
The 2021 Year End E-Commerce Wrap Up
It has been another crazy year in the pandemic but another undeniably good year for e-commerce. Many e-commerce merchants across...
2021 Holiday Season Preview: Opportunities for E-Commerce Merchants
Each year at around this time, we dust off our e-commerce crystal ball and make some predictions for the rest...
Beyond the Catalog & Cart: Getting Started with Marketplaces
For many e-commerce merchants the business of growth is associated with driving customers and converting them on their own e-commerce...
How to Deliver an E-Commerce Platform & Digital Transformation at Once
These days it's not uncommon for technology managers in corporations to be charged with e-commerce and digital transformation projects at...
Plan or Platform? Which Comes First?
We’ve alluded to ‘Creation of a Plan’ vs ‘Selection of a Platform’ as a “Chicken vs Egg’ problem in the...
5 Basics of Data-Driven Conversion Rate Optimization (CRO) for E-Commerce
Let’s talk e-commerce conversion rate. Conversion rate is one of the critical data points any e-commerce merchant should be keeping...